Multi-Channel Funnels in Google Analytics

6 Mar

Google’s Multi-Channel Funnels Let Marketers Focus On All Programs That Assist With Conversions

Google’s video sums up why this feature is so important. “The ways your customers interact with your channels are all part of the marketing funnel leading to conversion. Often your customers engage more with these channels than they do with the final click that’s getting all the credit. Imagine being able to see how your customers interacted with all your channels before the conversion.”

You can see how your visitors interacted with your digital channels up to a month before they actually converted. Now you can pick and choose the marketing programs that actually were part of the conversion and optimize these programs instead of wondering, “What all lead to the conversion?”

Check out this quick video to learn more about Multi-Channel Funnels.


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