My Week in Marketing

14 Oct
SEO Page Optimization

SEO Page Optimization- SEOmoz

Here’s what I checked out this week:

  • I always find myself referencing SEOmoz’s “The Beginners Guide to SEO“: I shared an image from Chapter 4 with a client to show them SEO best practices when creating a new web page.
  • HubSpot’s “100 Inbound Marketing Content Ideas“: I learned that my clients have more content lying around than they think and that new content doesn’t require a large investment.
  • I attended MarketingExperiments free clinic on SEO landing pages: My take away is that your organic search results, email campaigns, and PPC don’t have to point to the same page. Each of these can have unique pages and should address different items.
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