SEO Page Optimization

10 Oct
SEO Page Optimization

SEO Page Optimization from SEOmoz

The mystery behind SEO page optimization has lessened year over year. While you still can benefit from hiring an SEO expert, there’s no reason SEO page optimization best practices shouldn’t be implemented every time you add a new page to your site. SEOmoz is a great resource for anyone looking to familiarize themselves with SEO page optimization.

I suggest taking some time to review their SEO Beginnier’s Guide. This guide takes you step by step through what SEO is, tools and technologies used for SEO, myths about SEO and even makes you laugh a little.

The most useful tool from this guide was the sample of what an optimized page should look like. I’ve already shared this image with my clients, asked that they print it out and keep it on their desk. Anytime they create a new web page, this print out will remind them of how they can take the first step in SEO page optimization.

When working with one of your own sites, this is the SEO page optimization process SEOmoz recommends:

  • Use the keyword in the title tag at least once, and possibly twice (or as a variation) if it makes sense and sounds good (this is subjective, but necessary). Try to keep the keyword as close to the beginning of the title tag as possible.
  • Once in the H1 header tag of the page.
  • At least 3X in the body copy on the page (sometimes a few more times if there’s a lot of text content). You may find additional value in adding the keyword more than 3X, but in our experience, adding more instances of a term or phrase tends to have little to no impact on rankings.
  • At least once in bold. You can use either the <strong> or <b> tag, as search engines consider them equivalent.
  • At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
  • Once in the URL. Additional rules for URLs and keywords are discussed later on in this section.
  • At least once (sometimes 2X when it makes sense) in the meta description tag. Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract clicks by searchers from the results page (as it is the “snippet” of text used by the search engines).
  • Generally not in link anchor text on the page itself that points to other pages on your site or different domains (this is a bit complex – see this blog post for details).
Implementing these simple SEO page optimization suggestions is easy and will definitely help your SEO rank.

One Response to “SEO Page Optimization”


  1. Optimizing Press Releases: 5 Tips On How To Optimize Your Releases « Engage with Purpose - March 6, 2012

    […] For additional SEO recommendations, read my post “SEO Page Optimization“ […]

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