Archive | March, 2011

QR codes: Can they play in the B2B world?

23 Mar

I’m coming off the heels of SXSWi and one thing that was very noticeable was the use of QR codes. On collateral, posters at booths, t-shirts and even on a man dressed completely in green spandex. My client used QR codes at the booth, and a lot of people pulled out their camera and took a shot.

Today, I got one of my favorite magazines and on the back cover ad there was a QR code for Lancome. They seem to be popping up everywhere.

I understand their practical use when it comes to a B2C play and I even understand the B2B play at events and trade shows. Outside of that, I’m not really sure how they will start showing up in B2B. I searched on “QR codes B2B” and found an interesting post from GlenTaylor, “Do QR codes have a role in B2B marketing?” He makes some good points but I still wonder if there’s more. ¬†Another blog pointed out all the functions a QR code can perform, “Can QR codes find a home in B2B marketing?“- dial a phone number, send a text, send an email, etc. Honestly, I thought they could only take you a Web page.

I don’t doubt that we’ll see more of these popping up in both the B2C and B2B world. It will be interesting to see how creative the B2B world can get with these.

Where have you noticed QR codes popping up lately?