What’s In A Name?

23 Dec

My favorite headline today came from CNN, “CIA responds to WikiLeaks: WTF.”

It’s times like this where I wonder:
A. Did they at least giggle when they decided to use WTF as an acronym for WikiLeaks Task Force?
B. Did they intend to send a “snarky” message by using this acronym?
C. Is someone really that clueless in the CIA?

Either way, here’s your marketing lesson of the day. Anytime you’re naming a company, product, service, etc. always run it by employees and people outside of your office. Although you may be naive, it’s better to have a dirty minded friend tell you that B.J. Consulting might not be the best name for you new venture. And yes, I had that company name come across my desk.


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